AI Video

I’m more and more convinced of one thing: AI video is heating up again not because models suddenly learned how to make films, but because the input layer changed. For a while, everyone treated prompt writing like a contest. You had to know shot language, pacing, style cues, and how to avoid broken hands, broken faces, and broken subtitles. That works for power users. For everyone else, it gets old fast. People are not here to take a prompt exam. They are here to ship content. ...

I increasingly think the most important race in AI video is not who understands prompts better. That may sound odd. For the past two years, AI video has been almost inseparable from prompting: how to describe camera movement, how to specify style, how to keep characters consistent, how to avoid broken hands, fake text, and weird cuts. People who write better prompts do get better results. But that is also the problem. ...