The Next AI Video Tool Won’t Teach You Prompts. It Will Help You Ship Videos

I increasingly think the most important race in AI video is not who understands prompts better. That may sound odd. For the past two years, AI video has been almost inseparable from prompting: how to describe camera movement, how to specify style, how to keep characters consistent, how to avoid broken hands, fake text, and weird cuts. People who write better prompts do get better results. But that is also the problem. ...

May 18, 2026 · 9 min · cuigh