Prompting

I increasingly think the most important race in AI video is not who understands prompts better. That may sound odd. For the past two years, AI video has been almost inseparable from prompting: how to describe camera movement, how to specify style, how to keep characters consistent, how to avoid broken hands, fake text, and weird cuts. People who write better prompts do get better results. But that is also the problem. ...

For the last two years, the default image of using AI has looked something like this: someone sitting in front of a text box, carefully writing a prompt as if they were briefing a very literal genie. That image is not wrong. In fact, it defined an entire phase of AI product behavior. But lately I have felt more and more strongly that this interface is starting to loosen. Prompting is not suddenly useless. It is simply moving into the background, while voice, screenshots, screen recordings, and raw documents are slowly becoming the more natural front door. ...